THE DEVELOPMENT AND VALIDATION OF THE INTUITION STYLE INSTRUMENT (ISI)

Yasir Hayat Mughal

Yasir Hayat Mughal College of Public Health and Health Informatics, Qassim University, Kingdom of SAUDI ARABIA

Keywords: Intuition Style Instrument, Cognitive Styles, Validation. Structural Equation Modeling, Services Sector, Delphi Technique

Abstract

Decision making is most important factor in organizations. It was essential to introduce the new instrument which could help the employees to make spontaneous decisions. The mix methods research was used. Data was collected from 511 respondents using survey. Reliability and validity factor analysis (EFA & CFA) identified four dimensions of intuition i.e. experience, judgment, thinking and emotion/gut feeling styles. The main contribution of this study is refinement of analytic-intuitive style dimension by splitting intuition into four more dimensions. Initial instrument was developed having 95 items for five dimensions Emotional Style (26-Items), Experience style (27-Items), thinking style (15-Items), Feeling style (10-Items) and the Judgmental style (12-Items). Thus, total 800 questionnaires were distributed randomly of which 685 were retrieved. The measurement model was developed and tested in the SPSS and AMOS-SEM. The newly developed instrument was found valid and reliable having 12 final items, 3 items for each construct likewsie (experience, judgment, thinking and emotion/gut feeling style.