THE EFFECT OF TQM PRACTICES ON ORGANIZATION PERFORMANCE: MEDIATING ROLE OF CONSUMER BUYING BEHAVIOR

Ijaz Khan; Iftikhar Husain; Naveed Saif; Qamar Afaq Qureshi

Ijaz Khan (M. Phil Scholar) Industrial Engineering Department UET Peshawar
Iftikhar Husain Chairman Industrial Engineering Department UET Peshawar
Naveed Saif IMS Department University of Science & Technology BANNU, KPK
Qamar Afaq Qureshi Department of Public Administration, Gomal University, Dera Ismail Khan

Keywords: TQM, Organization Performance, CCB, CFA, EFA

Abstract

The purpose of this study is to explore the relationship between Total Quality Management (TQM) Practices and Organization Performance (OP) in Textile Sector of Pakistan. The Tested model also shows the proposed Mediating role of Consumer Buying Behavior (CBB). Data was collected from 120 different textile firms. In order to measure Constructs (Consumer Buying Behavior and Organization Performance) reliability, it was tested through following standard procedure of Confirmatory Factor Analysis and Exploratory Factor Analysis. While the relationship between TQM, OP and CBB was tested through multiple regression and correlation analysis techniques. Results indicate that TQM have stronger effect on Organization Performance. Similarly Consumer Buying Behavior acts as a stronger mediator between the relationship of TQM and Organization Performance. Findings of the current research study contribute in the existing literature of relationship between TQM and Organization Performance, and conclude that if consumer Behavior is studied in the appropriate way. Than the outcome of TQM implementation process will be increased organization performance.