MEDIATING ROLE OF ENTREPRENEURIAL ACTION ON ENTREPRENEURSHIP ECOSYSTEM AND ENTREPRENEURIAL SUCCESS

Abstract

This research examines interplay between entrepreneurial action dynamics, Entrepreneurship Ecosystem (EES) Framework, & entrepreneurial success, with a focus on a sample size of 160 founders and co-founders incubated in diverse Business Incubation Centres of Southern Punjab. The research underscores its significance within the specific context of Southern Punjab by addressing a crucial research gap. The quantitative research approach is adopted, and questionnaire is adapted. For the data collection, the random sampling technique was used. The study positions the entrepreneurship ecosystem as independent variable, entrepreneurial action as mediator, and entrepreneurial success as the dependent variable. Smart PLS and SPSS were used for the data analysis. The outcomes unveil a robust and positive relationship, shedding light on the pivotal role played by entrepreneurial action. This contributes significantly to comprehension of success factors in entrepreneurial landscape, particularly within nuanced context of Southern Punjab Business Incubation Centres. Concluding, research offers nuanced suggestions for fostering more conducive environment in EES for aspiring entrepreneurs, thereby enhancing understanding of the success drivers in this distinctive ecosystem.