THE RELATIONSHIP BETWEEN KNOWLEDGE SHARING AND INNOVATION PERFORMANCE: A CASE OF MANUFACTURING SECTOR OF THE EMERGING ECONOMY

Yeo Sook Fern; Ayesha Ashraf; Sana Batool

Yeo Sook Fern Department of Business Administration, Faculty of Business, Multimedia University, MALAYSIA
Ayesha Ashraf Lecturer, Department of Business Administration, University of Sahiwal, Pakistan
Sana Batool Department of Political Science, Bahauddin Zakariya University, Multan, Pakistan

Keywords: Innovation Performance, Product Innovation, Process Innovation, Knowledge Sharing

Abstract

This study investigates the relationship between knowledge sharing and innovation performance. Quantitative survey using cross-sectional sampling was used. Sample included 355 different staff members. A questionnaire
that was self-administered and was based on previously used metrics was chosen. The percentage of those that responded was 73.9%. A statistical method known as partial least squares structural equation modelling was
used in order to examine and evaluate hypotheses that were proposed. The software program SPSS and Smart PLS were used in order to do the analysis on the data that were obtained. Findings reveal that knowledge sharing has a significant effect on innovation performance. In addition to this, data demonstrated a favorable and substantial association between the sharing of knowledge and innovation of both products and processes.
The findings of research have significant implications for further developing and enhancing the relation between knowledge sharing and innovative performance.