RELATIONSHIP OF SOCIAL MEDIA ADDICTION WITH ACADEMIC PERFORMANCE: MEDIATING ROLE OF STUDENT ENGAGEMENT

Abdul Khaliq Alvi; Umar Safder Kayani; Allah Bux Lakhan

Abdul Khaliq Alvi PhD Scholar, School of Management, The Universiti Sains Malaysia, MALAYSIA
Umar Safder Kayani Department of Management Sciences, NCBA&E, Main Campus Lahore, Pakistan
Allah Bux Lakhan Lecturer, Management Sciences, Government Degree College Ghotki, Sindh, Pakistan

Keywords: Social Media Addiction, Students’ Engagement, Students’ Academic Performance

Abstract

The current research addresses the issue of student academic performance while identifying its potential predictors. social media addiction is predicting variable and student performance is dependent variable whereas student engagement is mediating variable. Current research proposes following research hypotheses; firstly to examine the direct impact of Social Media addiction on the student academic performance and student engagement while checking the direct impact of social media addiction on the student engagement respectively. Secondly, current research examines mediating effect of student engagement in relation between social media addiction and student academic performance. Students of Govt. universities are the target population. 250 university students were selected with the help of the snowball sampling technique. Results reveal that all three hypotheses are accepted over significant outcomes of statistical procedures. In future research, other potential predictors of student academic performance like use of Facebook, use of Twitter may include in addition to target students of private universities along with students of Govt. universities and compare the results.