EMPIRICAL EVIDENCE ON INFLUENCE OF GREEN INTELLECTUAL CAPITAL UPON ENVIRONMENTAL PERFORMANCE OF EDUCATIONAL INSTITUTIONS AND HEALTH ORGANIZATIONS

Abstract

Nowadays, organizations are taking keen interest to implement the green objectives and for this purpose organizations have initiated green activities because of continuous pressure from stakeholders. Harm to environment is the result of negligence of human behavior in organizations. Consumers are more interested in those services which are eco-friendly and have less harm to the environment. There are three dimensions reported in literature about green intellectual capital. The existing study has investigated the role green intellectual capital upon environmental performance, convenience sampling was used and primary cross-sectional data from 372 professionals and educational staff was collected. SPSS and AMOS-SEM was used for the data analysis. Results of EFA and CAF confirm the reliability and validity of the scales while hypotheses were tested using simple linear regression and structural model. All four hypotheses were accepted. Highest beta value is recorded for green structural capital. This implies that corporate image and trademark could bring more environmental performance. It is suggested that this model could be tested in other sector by adding mediators such environmental corporate social responsibility.