A THEORITICAL VIEW OF FACTORS AFFECTING BUYING ATTITUDES IN HEI’s

Amanullah Khattak; Sher Kamal Khan

Amanullah Khattak Department of Business Administration, Gomal University, Dera Ismail Khan
Sher Kamal Khan Department of Business Administration, Gomal University, Dera Ismail Khan

Keywords: B2B, Buying Behavior, HEI’s, Commerce & Theoretical View

Abstract

Many factors affect institutions and productivity of resources in an economy and movement of these factors are typically correlated with changes taking place in the educational system. Institutional buying (B2B) is a type of commerce transaction existing between the two parties (sellers & buyers) where seller party must understand buying firm behavior, because institutional buying process comprises of different phases, people, departments and objectives. This research paper highlights different factors affecting buying behavior of buyers in Higher Education Institutions in Khyber Pakhtunkhwa province. Theoretical model has been developed from existing research which will be tested empirically.