THE EFFECT OF MASCULINE CULTURAL ORIENTATION IN RELATIONSHIP BETWEEN HPWS AND EMPLOYEES JOB ATTITUDE: A COMPARISON OF CHINA AND PAKISTAN’S UNIVERSITIES

Mohsin Bashir; Sharjeel Saleem; Muhammad Shahid Tufail

Mohsin Bashir Department of Business Administration, Government College University, Faisalabad
Sharjeel Saleem Department of Business Administration, Government College University, Faisalabad
Muhammad Shahid Tufail Department of Business Administration, Government College University, Faisalabad

Keywords: Performance Work System, Job Satisfaction, Masculine Culture, China & Pakistan

Abstract

This study explores effect of organizational culture value masculinity that is strongest predictor of shaping the workplace environment in the relationship between perception of existence of high performance work system (HPWS) and academic faculty attitude i.e job satisfaction which become critical issues for organizational performance in universities of China and Pakistan. The results based on a sample of academic faculty across 20 public sector universities from China and 22 public sector universities from Pakistan. Results indicate that positive perception of existence of HPWS exhibits a direct and positive impact on the academic faculty attitude. The regression analysis shows that perception of existence of HPWS has positive and strong relationship with the academic faculty job satisfaction in universities of China and Pakistan. Moreover this relationship is stronger in universities of China (β=.769, p=.000) than Pakistan (β=.623, p=.000). The study also explores the effect of organizational culture value i.e masculinity on the relationship between perception of existence of HPWS and academic faculty attitude. Firstly, orientations of masculinity is analysed. The results reveal that the value of masculinity is higher in universities of China than Pakistan.