MEDIA AGENDA: ANALYSIS OF THE NEWS COVERAGE ON PAKISTAN TELEVISION

Robina Roshan; Muhammad Aslam Parvez

Robina Roshan Department of Mass Communication, Gomal University, Dera Ismail Khan, Pakistan
Muhammad Aslam Parvez Department of Mass Communication, Gomal University, Dera Ismail Khan, Pakistan

Keywords: Pakistan Television Khabarnama, Media Agenda, Social, Political, Violence /Crime, Weather & Sports News

Abstract

The studies is carried out to explore the coverage of Pakistan Television (PTV) main news bulletin Khabarnama regarding different news categories. The studies is based on the measurement of frequency of five national and international news categories that comprises most of the PTV khabername i.e., social, political, violence/crime, sports and weather news .The studies also evaluates time duration devoted to the footage/film with these five news catagories. The content analysis design is adopted as an instrument of analyses. The agenda-setting theory has provided a theoretical framework for this quantitative media research. Seven newscasts are studied of the Pakistan Television channel. Each newscast is recorded on the same time, over a one-week period. After the collection of data "t" test and Co-efficient of variation are applied to analyze the data. The hypothesis is proven statistically.