STUDY OF PERSONALITY TRAITS INFLUENCING ENTREPRENEURIAL INTENTION AMONG BUSINESS STUDENTS: A TWO COUNTRIES COMPARISON
Abstract
The objective of this study is to measure the impact of personality traits on entrepreneurial intention of business students in two universities with entirely different context, that is, Gatton College of Business and Economics, University of Kentucky, USA and Kohat University of Science and Technology, Kohat, Pakistan. Survey method was applied for data collection in this comparative study by using multiple regression analysis. The questionnaire consists of personality traits i.e. innovativeness, achievement motivation, risk taking, locus of control, tolerance for ambiguity and entrepreneurial intention measurement. Findings show that in the case of Gatton College of Business and Economics, risk taking attitude has been the most significant predictor for entrepreneurial intention whereas achievement motivation is found to be significant for the business students of Kohat University of Science and Technology. This research contributes to the body of entrepreneurial intention in the field of entrepreneurship by considering the cognitive approaches.