ROLE OF COMPETITIVE INTELLIGENCE IN THE RELATIONSHIPS OF ENTREPRENEURIAL ORIENTATION AND START-UP BEHAVIOR: MODERATING ROLE OF ENTREPRENEURIAL NETWORK

Abstract

This study refines the relationship between the elements of entrepreneurial orientation and start-up behavior by considering competitive intelligence and moderating roles of entrepreneurial network. Start-up behavior of owner/managers becomes growing interest for Small and medium enterprises (SMEs) in order to cope with underlying and emergent challenges. Entrepreneurial orientation (Innovativeness, risk-taking, and pro-activeness) and competitive intelligence is the key to the success of start-up behavior. The current research explored a gap in order to examine the moderating role of entrepreneurial network on the relationship between competitive intelligence and start-up behavior in small and medium enterprises. The study was conducted over survey of owner/managers of SMEs in Pakistan. The correlation, regression and moderated hierarchical regression approach reveals several interesting results. First, found the mediating role of competitive intelligence between three elements of entrepreneurial orientation and start-up behavior. Second, entrepreneurial network significantly moderate on the relationships between competitive intelligence and start-up behavior.